Acordo Certo Acquisition: Key Details, Impact, and What Comes Next

Boa Vista's acquisition of Acordo Certo marks a significant development in the financial services industry. By integrating Acordo Certo's digital debt negotiation platform, Boa Vista aims to enhance its service offerings and solidify its market position in Brazil. This strategic move underscores the growing importance of innovative digital solutions in addressing financial challenges.

What Is Acordo Certo?

Acordo Certo, founded in 2017, specializes in debt renegotiation, offering users discounts of up to 99%. The platform also provides credit score monitoring and access to tailored credit offers. Acordo Certo stands out for its user-friendly interface, allowing debt negotiations without phone calls, and its extensive network of over 45 partner companies. With 16 million users and significant customer testimonials, it has established a strong presence in the financial services market.

Who Acquired Acordo Certo?

Boa Vista is a prominent player in the credit bureau industry, providing essential data for credit analysis of individuals and businesses. The company offers a range of services, including credit reports, fraud prevention solutions, and debt recovery. Additionally, it provides marketing tools for customer acquisition and the InterConnect Box for quick credit approvals. With a vast database and millions of daily consultations, Boa Vista is recognized for its reliable data and significant influence in the credit market.

When Was Acordo Certo Acquired?

Boa Vista acquired Acordo Certo on December 1, 2020. This acquisition occurred during a period marked by the COVID-19 pandemic, which accelerated the adoption of digital financial services. The timing reflects a strategic move by Boa Vista to enhance its digital capabilities and expand its service offerings in response to the growing demand for online debt negotiation and financial management solutions. This aligns with broader industry trends of digital transformation and fintech innovation.

Why Was Acordo Certo Acquired?

• Market Expansion: The acquisition of Acordo Certo allows Boa Vista to enter new markets by integrating a digital debt negotiation platform into its existing services. This move enhances Boa Vista's market presence and capabilities, particularly in the financial technology sector, as highlighted by the acquisition details on S&P Global and Crunchbase.
• Technology Integration: Boa Vista benefits significantly from Acordo Certo's advanced digital platform for debt negotiation. This technology, which includes data analytics and behavioral analysis, can be integrated into Boa Vista's existing credit and business decision-making processes, enhancing their overall service offerings. The technological assets of Acordo Certo are detailed on Crunchbase.
• Competitive Advantage: The acquisition strengthens Boa Vista's position against competitors by adding a unique digital debt negotiation platform to its portfolio. This allows Boa Vista to offer more comprehensive solutions, improving customer satisfaction and attracting new clients. The competitive edge gained through this acquisition is supported by the high discount rates and comprehensive financial services offered by Acordo Certo, as noted on MarketScreener.

Acquisition Terms

• Acquisition Price: Approximately BRL 140 million, with an initial consideration of BRL 37 million and an additional amount of at least BRL 100.6 million contingent upon compliance with certain preconditions.
• Payment Method: The transaction involves an initial cash payment of BRL 37 million, with further payments based on meeting specific conditions.
• Key Conditions or Agreements: The additional payment of BRL 100.6 million is contingent upon the completion of the operation and compliance with certain preconditions. Other specific conditions or agreements were not publicly disclosed.

Impact on Acordo Certo

The acquisition of Acordo Certo by Boa Vista has led to notable changes in operations and management. While specific details on management shifts are sparse, the integration of Acordo Certo's digital debt negotiation platform into Boa Vista's existing services is a significant operational change. This integration aims to enhance Boa Vista's technological capabilities, allowing for more efficient debt negotiation processes. The acquisition also aligns with Boa Vista's strategic goals of expanding its digital service offerings, reflecting a broader trend towards digital transformation in the financial services industry.

In terms of product offerings, Acordo Certo continues to provide its core services, including debt renegotiation, credit score monitoring, and financial planning tools. However, these services are now bolstered by Boa Vista's extensive data analytics and credit solutions, offering a more comprehensive suite of financial services to customers. Employee reactions have been generally positive, with many expressing optimism about the enhanced technological resources and growth opportunities. Customers have also responded favorably, appreciating the improved service efficiency and expanded financial solutions. For founders considering business transitions, tools like Sunset can assist in managing such processes compliantly, ensuring a smooth and successful transition.