AssureSign Acquisition: Key Details, Impact, and What Comes Next

Nintex's acquisition of AssureSign marks a significant step in the digital transaction management industry. By integrating AssureSign's eSignature capabilities, Nintex aims to enhance its Process Platform, offering comprehensive end-to-end automation solutions. This strategic move positions Nintex to better compete in the market, meeting growing customer demands for seamless digital workflows and document automation.

What Is AssureSign?

Founded in 2000, AssureSign specializes in electronic signature solutions, offering a suite of products designed to streamline document signing processes. Its core services include eSignature, document management, and workflow automation. A key differentiator for AssureSign is its robust integration capabilities with popular platforms like Salesforce and Microsoft, allowing seamless incorporation into existing business processes. Additionally, AssureSign's focus on security and compliance ensures that all digital transactions meet stringent regulatory standards.

Who Acquired AssureSign?

Nintex is a leader in process management and workflow automation, providing tools to automate and optimize business processes across various industries and departments. Key products include Nintex Automation CE, a cloud-based platform for workflow and process mapping, and Nintex Automation K2, a self-hosted solution. The company also offers tools for document automation and robotic process automation. Trusted by 8,500 companies worldwide, Nintex holds a significant influence in the automation industry.

When Was AssureSign Acquired?

Nintex acquired AssureSign on June 2, 2021. This acquisition came at a time when the demand for digital transaction management and eSignature solutions was surging, driven by the global shift towards remote work and digital transformation. By integrating AssureSign's capabilities, Nintex aimed to enhance its automation platform, providing a more comprehensive solution to its customers. This strategic move also positioned Nintex to better compete with industry giants like DocuSign.

Why Was AssureSign Acquired?

• Market Expansion: The acquisition of AssureSign allows Nintex to expand its market by incorporating native eSignature capabilities into its platform. This move is aimed at meeting the growing demand for digital transaction management and enhancing the customer experience across various industries. By offering a more comprehensive suite of digital transaction management tools, Nintex can attract a broader customer base and strengthen its market position.
• Technology Integration: AssureSign's eSignature technology will be integrated into the Nintex Process Platform, bringing powerful and easy-to-use digital signatures to organizations using Nintex for process management and automation. This integration includes AssureSign's flexible APIs and eSign via Text capabilities, enabling secure and efficient document signing from any device. The seamless integration of these technologies enhances Nintex's overall automation solutions, providing a more robust and user-friendly experience.
• Competitive Advantage: By acquiring AssureSign, Nintex strengthens its competitive advantage in the digital transaction management space. The addition of eSignature capabilities complements Nintex's existing offerings, such as process mapping, digital forms, workflows, robotic process automation (RPA), and document generation. This comprehensive suite of tools positions Nintex as a leading digital business platform, capable of meeting the diverse needs of organizations across various industries. The acquisition also allows Nintex to compete more aggressively with industry giants like DocuSign, potentially increasing its market share and profitability.

Acquisition Terms

• Acquisition Price: The acquisition price is not publicly disclosed.
• Payment Method: The payment method is not specified.
• Key Conditions or Agreements:
  • The acquisition allows Nintex to own its entire digital transaction management (DTM) and content automation stack.
  • The acquisition ends Nintex's partnership with Adobe for basic eSignature services.
  • AssureSign's technologies will be integrated into the Nintex Process Platform over the coming months.

Impact on AssureSign

The acquisition of AssureSign by Nintex has led to significant changes in operations and management. AssureSign's eSignature capabilities are being integrated into the Nintex Process Platform, enhancing Nintex's digital workflow and automation offerings. This integration is expected to occur over the coming months, aligning with Nintex's growth strategy under the majority ownership of Thoma Bravo. AssureSign CEO David Brinkman expressed enthusiasm about the acquisition, highlighting the cultural alignment and shared passion for customer success between the two companies.

In terms of product offerings, the acquisition brings native eSignature capabilities to the Nintex Process Platform, providing a more comprehensive suite of digital transaction management tools. This includes digital forms, workflows, robotic process automation (RPA), and document generation. While specific customer reactions are not detailed, the acquisition is in response to customer demand for native eSignature capabilities, suggesting a positive reception. AssureSign's employees, led by Brinkman, are excited about becoming a critical part of Nintex's platform, indicating a smooth transition and positive outlook.

For founders considering business transitions, tools like Sunset can assist in managing such processes compliantly, ensuring a seamless and efficient transition.