Mphasis has acquired Blink, a user experience research and design firm, in a strategic move to bolster its digital capabilities. This acquisition, valued at $94 million, is set to enhance Mphasis's competencies in user experience and design, leveraging Blink's expertise and strong client base. The integration is expected to drive significant growth and innovation in the industry.
Blink, founded around the year 2000, is a global product design firm specializing in user experience (UX) design, user research, prototyping, and collaborative design workshops. Their unique selling points include an evidence-driven design approach, a focus on aesthetics and functionality, and a collaborative process that aligns organizations. Blink has established long-term partnerships with notable clients such as Amazon, NASA, and the New York Times, underscoring their reliability and expertise in the field.
Mphasis is a prominent provider of customized technology solutions, cloud services, and digital transformation. The company offers a wide range of services, including application services, blockchain, AI, cyber security, and cloud services across platforms like AWS, Azure, and GCP. Known for its innovative approach and deep domain expertise, Mphasis delivers hyper-personalized digital experiences and customer-centric transformations. Its strong market position is bolstered by partnerships with major industry players and numerous awards and recognitions.
Mphasis acquired Blink on September 21, 2021. This acquisition occurred during a period of heightened focus on user-centered design, with the market for user research, strategy, and design growing at 25-30% annually. This strategic move aligns with industry trends emphasizing customer-centric digital transformation, enabling Mphasis to leverage Blink's expertise to enhance its service offerings and provide high-impact digital experiences to clients.
The acquisition of Blink by Mphasis has led to significant changes in operations and management. Blink's leadership team has been integrated into Mphasis, strengthening the overall organization and ensuring a seamless transition. Operational synergies are expected, particularly in user experience research, strategy, and design. Blink will retain its name and all employees, maintaining continuity while benefiting from Mphasis's engineering capabilities. This integration aims to enhance Blink's ability to deliver end-to-end digital product services, from user research to design and implementation.
In terms of product offerings and services, the acquisition has expanded Blink's capabilities. While continuing to focus on its core UX services, Blink can now offer back-end engineering services, providing comprehensive digital transformation solutions. This synergy enhances the delivery of well-researched, high-impact digital experiences to clients. Employee reactions have been positive, with all staff retained and excited about the new opportunities. Customers are expected to benefit from the enhanced service offerings, which combine Blink's design expertise with Mphasis's engineering skills.
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