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BeyondTrust's acquisition of Entitle marks a significant step in the cybersecurity landscape. By integrating Entitle's just-in-time access and identity governance solutions, BeyondTrust aims to enhance its privileged identity security platform. This strategic move underscores the importance of identity-first security in managing user access across cloud and hybrid environments, benefiting both companies and their customers.
Founded in 2020, Entitle specializes in just-in-time access management solutions. Its core offerings include Cloud Permissions Management, IaaS/SaaS Integrations, and automated access reviews. Entitle stands out in the market by reducing elevated access by 91%, automating fine-grained temporary access, and cutting access request support tickets by 85%. The platform also emphasizes strong security measures, including SOC 2 type 2 compliance, and offers seamless integration with commonly-used I/SaaS tools.
BeyondTrust is a leader in identity and access security, focusing on protecting organizations from cyber threats through comprehensive solutions for identity management, privileged access management (PAM), and identity threat detection and response (ITDR). Key offerings include a robust platform for identity and access management, tailored solutions for various industries, and extensive customer support services. Recognized as a leader in the Gartner® Magic Quadrant™ for PAM for six consecutive years, BeyondTrust serves over 20,000 customers globally.
BeyondTrust announced the acquisition of Entitle on April 16, 2024. This strategic move aligns with industry trends towards zero-standing privileges and the growing need for dynamic, just-in-time access management. The timing is significant as it follows Entitle's recent $15 million Seed round, highlighting BeyondTrust's commitment to bolstering its capabilities in privileged access management and identity security in a cloud-centric landscape.
Market Expansion: The acquisition of Entitle allows BeyondTrust to expand its market reach by integrating Entitle’s just-in-time (JIT) access and cloud permissions management solutions into its existing Privileged Identity Security platform. This move enhances BeyondTrust's capabilities across cloud, SaaS, and on-premises environments, broadening its service offerings and market presence.
Technology Integration: Entitle’s technology, which includes automated provisioning workflows, self-serve access requests, and over 150 integrations across IaaS/PaaS platforms and SaaS apps, will be integrated into BeyondTrust’s platform. This integration aims to provide a unified orchestration approach to identity governance and privileged access management, enhancing the security of the entire identity infrastructure.
Competitive Advantage: By acquiring Entitle, BeyondTrust strengthens its position as a leader in the Privileged Identity Security market. The addition of Entitle’s advanced JIT access and cloud permissions management capabilities allows BeyondTrust to offer a more comprehensive solution, addressing sophisticated challenges in privileged access management (PAM) and cloud infrastructure entitlement management (CIEM). This strategic move reduces operational friction and enhances security, providing a significant competitive edge.
The acquisition of Entitle by BeyondTrust brings significant changes to operations and management. Ron Nissim, CEO of Entitle, will lead BeyondTrust’s new Israel R&D center, ensuring a seamless integration of Entitle’s team and solutions into BeyondTrust’s operations. All 30 Entitle employees will retain their roles and receive improved conditions, fostering a positive work environment. This strategic move aims to leverage BeyondTrust’s expertise and market dominance to drive growth and innovation within Entitle’s team, enhancing their capabilities in privileged access management and identity governance.
In terms of product offerings, the acquisition enhances BeyondTrust’s Privileged Identity Security platform by integrating Entitle’s just-in-time (JIT) access and cloud permissions management solutions. This integration provides a unified approach to managing privileges across cloud, SaaS, and on-premises environments, addressing sophisticated challenges in privileged access management (PAM) and cloud infrastructure entitlement management (CIEM). Customers can expect enhanced security and reduced operational friction, with Entitle’s solutions immediately available to all BeyondTrust customers. Employee reactions have been optimistic, with significant growth opportunities anticipated, while customer feedback suggests a positive reception to the enhanced security offerings.
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