Grow Acquisition: Key Details, Impact, and What Comes Next

Epicor's acquisition of Grow Inc. marks a significant step in enhancing business intelligence capabilities within the industry. By integrating Grow's no-code, full-stack BI platform, Epicor aims to provide businesses with powerful tools for real-time data insights, streamlining decision-making processes and accelerating growth. This strategic move underscores Epicor's commitment to empowering users with advanced analytics solutions.

What Is Grow?

Founded in 2025, Grow offers a no-code, full-stack business intelligence software that integrates with over 75 data sources, including Google BigQuery, PostgreSQL, and Salesforce. Its core services encompass data analytics, dashboard visualization, ETL, data warehousing, and alerts. Unique in the market, Grow's platform is user-friendly, allowing unlimited users without per-seat charges, and aims to democratize data across all organizational levels, fostering a data-driven culture.

Who Acquired Grow?

Epicor is a prominent provider of enterprise software solutions aimed at fostering business growth and operational efficiency. Specializing in ERP systems, the company offers a range of products including Epicor Kinetic, Epicor Prism, and Epicor Data Analytics. Epicor's influence in the market is substantial, with over 23,000 customers in 150 countries and 2.3 million daily users. Recognized in the Gartner Hype Cycle and Magic Quadrant reports, Epicor stands as a leader in the ERP market for product-centric enterprises.

When Was Grow Acquired?

Epicor acquired Grow on March 1, 2022. This acquisition aligns with the growing industry trend towards no-code and low-code platforms, which enable users without extensive technical expertise to create and manage applications and analytics. The timing also reflects the broader movement towards cloud-based solutions, offering scalability and flexibility. By integrating Grow's capabilities, Epicor aims to provide enhanced tools for real-time decision-making, thereby accelerating business growth.

Why Was Grow Acquired?

• Market Expansion: The acquisition of Grow Inc. by Epicor is a strategic move to expand Epicor's market presence in the business intelligence sector. By integrating Grow's capabilities, Epicor aims to offer a more comprehensive set of tools to its existing and potential customers, thereby broadening its market reach.
• Technology Integration: Grow Inc. offers a no-code, cloud-based analytics platform that integrates data warehousing, data integrations, and visualization. This technology will be integrated into Epicor's existing solutions, providing users with an easy-to-use platform to build models and make data-driven decisions in real-time.
• Competitive Advantage: By acquiring Grow Inc., Epicor gains a competitive advantage through the addition of a powerful BI platform that supports over 150 pre-built data connectors. This allows Epicor to offer a more robust and user-friendly analytics solution, enabling customers to connect, explore, and visualize their data seamlessly. This strategic move helps Epicor differentiate itself in the market by providing advanced, easy-to-use business intelligence tools.

Acquisition Terms

• Acquisition Price: The financial terms of the acquisition were not disclosed.
• Payment Method: The payment method was not mentioned in the provided content.
• Key Conditions or Agreements:
  • Grow will benefit from significant scale, development, and investment in its business intelligence platform.
  • Epicor aims to complement and strengthen its portfolio of business intelligence capabilities.
  • The top priority during the integration of the organizations over the next year is to continue providing the highest level of service and support to customers.
  • The disposition of the acquired organization (Grow) is as a subsidiary of Epicor.

Impact on Grow

The acquisition of Grow by Epicor has led to significant changes in operations and management. Grow is now a subsidiary of Epicor, integrating its no-code, full-stack BI platform into Epicor's broader suite of analytics capabilities. This integration aims to enhance Epicor's ability to provide actionable insights from data across various business functions. The operational structure of Grow is expected to align more closely with Epicor's, bringing in new management practices and strategic directions to leverage the combined strengths of both companies.

In terms of product offerings, the acquisition has bolstered Epicor's analytics capabilities by incorporating Grow's platform, which includes over 150 pre-built data connectors and features for data integration, warehousing, and visualization. This enhancement allows Epicor to offer more robust BI tools, enabling customers to make data-driven decisions with real-time insights. While specific employee reactions are not detailed, the focus on maintaining high levels of service and support suggests a commitment to positive customer experiences. For founders considering business transitions, tools like Sunset can assist in managing such processes compliantly, ensuring a smooth and efficient transition.