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Française des Jeux (FDJ) has successfully acquired ZEturf, marking a significant move in the online gambling industry. This acquisition, valued at €175 million, positions FDJ as a major player in the French sports betting and online gaming market. The strategic purchase underscores FDJ's commitment to expanding its digital footprint while adhering to regulatory requirements set by the French Competition Authority.
ZEturf, founded in 2015, specializes in online horse race betting. The platform offers a variety of betting options, including trifecta, quinté, and quarté, catering to a diverse audience of racing enthusiasts. Unique features such as the "Special Races ZE 5" and comprehensive race information from multiple countries set ZEturf apart in the market. Additionally, the platform emphasizes responsible gaming and is regulated by the Malta Gaming Authority, ensuring a trustworthy betting environment.
FDJ UNITED is a leading European gaming operator, known for its broad portfolio of iconic brands and technological excellence. The company offers a wide range of entertaining and responsible gaming experiences to its 33 million players worldwide. Key services include preventing underage and excessive gambling, and promoting equal opportunities through the FDJ Foundation. With over 5,000 employees and €3.1 billion in revenue, FDJ UNITED holds a significant market presence and influence in the gaming industry.
FDJ completed the acquisition of ZEturf on October 2, 2023. This move is part of a broader trend of consolidation in the online gaming and betting industry. The timing aligns with FDJ's strategic efforts to diversify its online offerings and strengthen its market position amidst increasing regulatory scrutiny. The acquisition follows FDJ's entry into the online poker market and reflects the industry's focus on responsible gaming and fair competition.
The acquisition of ZEturf by FDJ has led to significant changes in operations and management. FDJ has committed to separating its monopoly and competitive gaming activities, ensuring compliance with regulatory requirements. This involves setting up distinct websites and applications for each business area, maintaining separate user accounts, and refraining from using monopoly player data to promote competitive gaming. Additionally, FDJ will not promote its competitive gaming activities in its retail outlets or online lottery hubs, and will maintain separate social media accounts for different activities.
In terms of product offerings, the integration of ZEturf enhances FDJ's online gaming portfolio, making it the fourth-largest operator in the French market. The acquisition allows FDJ to offer a more comprehensive range of online gaming options, including horse race betting, sports betting, and poker. While specific employee and customer reactions were not detailed, the strategic move is expected to double the revenue of FDJ’s online gaming business and positively impact the contribution margin from 2025. For founders considering business transitions, tools like Sunset can assist in managing such processes compliantly, ensuring a smooth and efficient transition.
