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October 11, 2022
June 14, 2024

Noom Layoffs: What Happened & Why?

In October 2022, health coaching platform Noom faced a significant setback as it laid off around 500 employees, primarily from its coaching team. This marked the second round of layoffs within just a few months, reducing the number of coaches by nearly half since the beginning of the year. In this article, we'll discuss what happened, why it occurred, and the potential future impact on Noom and its industry standing.

Why did Noom have layoffs?

One of the primary reasons behind Noom's decision to lay off employees was the need to restructure the company for long-term growth. The health coaching platform experienced extraordinary growth in recent years, raising over $650 million in funding since its launch in 2008. However, the layoffs suggest a shift in the company's strategy, moving away from its original pitch of combining intelligent nutrition with exercise coaching and expanding its services to include a mental health vertical.

While the broader industry trends point to increasing demand for health coaching platforms, companies face challenges in scaling their operations while maintaining financial efficiency. A Noom spokesperson expressed gratitude for the contributions of the laid-off employees and emphasized the company's focus on long-term growth, but declined to provide details about the scale of the layoffs, severance packages, or future strategy.

Financial Impact and Future Directions

In response to recent layoffs, Noom's co-founders have emphasized a renewed commitment to managing expenses and enhancing efficiency, which aligns with the company's core mission. These efforts are indicative of a strategic pivot aimed at optimizing operations and resource allocation.

Post-layoffs, Noom is enhancing its focus on developing a more comprehensive mind and body platform, enriched with greater personalization. This shift marks an evolution from their initial approach, which combined intelligent nutrition and exercise coaching, to include a broader emphasis on mental health, reflecting a strategic expansion and innovation within the health and wellness space.

Impact on Industry

Noom's recent layoffs and strategic shift towards a more comprehensive mind and body platform could potentially impact the healthcare industry by driving increased demand for personalized, integrated health solutions. As Noom moves away from its original focus on nutrition and exercise coaching, other health coaching platforms may need to adapt and innovate to stay competitive. The effects of Noom's layoffs on the industry remain uncertain, but the company's changes could signal a broader trend towards more holistic, technology-driven health and wellness services.


Noom's layoffs were driven by the need to restructure for long-term growth and shift focus towards a comprehensive mind and body platform. The company's future and industry standing may be impacted as they move away from their original nutrition and exercise coaching focus. These developments could signal a trend towards more holistic, technology-driven health services in the broader market. Noom's actions may hint at future implications, such as further expansion into the mental health vertical.