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November 4, 2022
June 14, 2024

Udaan Layoffs: What Happened & Why?

In November 2022, Udaan, a B2B ecommerce unicorn, laid off 350 employees in its second wave of layoffs this year. The company aimed to achieve efficiency and turn profitable, citing redundancies created by an efficiency enhancement drive and an evolving business model. This followed a previous round of layoffs in June, where 180 employees were let go. In this article, we'll discuss what happened, why it occurred, and the potential future impact of these layoffs.

Why did Udaan have layoffs?

Udaan's layoffs were part of a strategic initiative to refine cost structures and models, enhance digital capabilities, and maintain competitiveness in the marketplace. The company identified redundancies that emerged from an efficiency drive and adjustments in the business model, necessitating a reduction in workforce.

Financial Impact and Future Directions

Discussing the detailed financial impact of the layoffs on Udaan's overall financial health would require more specific data. However, the layoffs are expected to contribute to a more streamlined cost structure, potentially leading to improved profitability over time.

Looking forward, Udaan might continue to adjust its strategy, focusing on key products or markets that align with its streamlined business model. These adjustments are aimed at positioning the company for sustained success in the competitive B2B ecommerce sector.

Impact on Industry

The layoffs at Udaan signify a move towards greater efficiency and a potentially more competitive stance in the B2B ecommerce market. Such a shift is likely to spur innovation and growth within the sector.


Udaan's recent layoffs are a strategic move towards operational efficiency and profitability, driven by the need to refine cost structures and enhance digital capabilities. The company's future and its position in the industry are expected to benefit from a leaner, more agile operational model, which could foster innovation and competitive advantage in the B2B ecommerce landscape.